The Power of Promotional Products To Market Your BusinessFeb 19, 2023
Promotional products have been a part of marketing campaigns for decades, and for good reason. They have proven to be an effective and affordable way to increase brand awareness and loyalty. In this blog article, we will discuss the importance of using promotional products for your business, and provide statistics to support their effectiveness.
What are Promotional Products?
Promotional products are items that are branded with a company's logo or message and given away for free. These products can range from pens and keychains to t-shirts and tote bags. The purpose of these items is to increase brand awareness and promote a positive image of the company.
Importance of Promotional Products
There are several reasons why promotional products are important for businesses. Here are a few:
- Cost-effective Marketing
Promotional products are a cost-effective way to reach a large audience. According to the Advertising Specialty Institute (ASI), promotional products are the most cost-effective advertising medium, with an average cost-per-impression of less than one cent.
- Increased Brand Recognition
Promotional products help to increase brand recognition by keeping your company's logo and message in front of potential customers. ASI reports that 85% of people remember the advertiser who gave them a promotional product.
- Improved Customer Loyalty
Promotional products can help to improve customer loyalty by creating a positive association with your brand. According to ASI, 42% of people have a more favorable impression of a company after receiving a promotional product.
- Wide Range of Options
Promotional products come in a wide range of options, which means that businesses can find the perfect item to fit their target audience and budget.
Statistics on the Effectiveness of Promotional Products
There are several statistics that demonstrate the effectiveness of promotional products. Here are a few:
83% of consumers like receiving a promotional product with an advertising message.
81% of consumers keep promotional products for more than a year.
58% of consumers keep promotional products for 1-4 years.
89% of consumers can recall the advertiser of a promotional product they received in the past two years.
82% of consumers have purchased a product or service from a company that gave them a promotional product.
According to the Advertising Specialty Institute (ASI), the following promotional products receive the most impressions per item:
Bags - On average, a promotional bag will generate over 5,700 impressions throughout its lifetime.
Writing Instruments - Pens, pencils, and other writing instruments generate an average of 3,000 impressions per item.
Drinkware - Mugs, water bottles, and other drinkware generate an average of 2,900 impressions per item.
Desk/Office Accessories - Items such as notepads, calendars, and mousepads generate an average of 2,200 impressions per item.
Caps and Headwear - Caps and other headwear generate an average of 3,100 impressions per item.
These statistics highlight the importance of choosing the right promotional product for your business. Bags, writing instruments, and drinkware are popular choices because they are used frequently and generate a large number of impressions. However, it's important to consider your target audience and choose a product that they will find useful and relevant to their lifestyle. This will increase the likelihood that the product will be used frequently, and therefore generate more impressions.
In conclusion, promotional products can be a powerful tool for businesses to increase brand awareness and generate customer loyalty. By choosing the right product and distributing it strategically, businesses can maximize the number of impressions and generate a high return on investment.
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