“Email marketing has an ROI of 3800%.” – Direct Marketing Association
“When it comes to purchases made as a result of receiving a marketing message, email has the highest conversion rate (66%), when compared to social, direct mail and more.” – Direct Marketing Association
With those statistics, I should just “drop the mic” now and walk away, right? So why is email marketing still an afterthought for many wineries? Why do we still encounter wineries not even collecting customer data online or in the tasting rooms so they can send emails to anyone willing to hand over their information?
Today’s World of Email Marketing
We love it and we hate it. We complain about our overflowing inboxes, but we still spend hours each day reading through our emails. Email marketing has changed, but not as far as the basics. You receive an email. Offer looks compelling. You click through. You decide to buy or not....